5 lessons that will teach you:

How to perform in the listener’s world to become a more endearing personality.

Build a target Audience Persona you can actually use every single day!

Gather audience lifestyle information and apply it to your personality strategy. 

How to communicate to a Blind Audience by painting colorful word pictures.

Why attracting a loyal, passionate fan base is more valuable than just attracting listeners.

6 lessons that will teach you:

How to get out of the DJ Zone and into the Personality/Character Zone.

The step-by-step process to find your Character Voice and build a Personality Brand

Performing with a bullet-proof Personality Brand without fear of complaints or criticism.

How to get out of the DJ zone and into the Character Zone. That’s where real power is.

How to find your personal Content Filter that supports your personality brand.

How to master your #1 job on the air: Hosting a party.

Simple tips and tweaks to become a more likable-and more popular-air personality.

10 lessons that will teach you:

Why you should prepare and present less content for greater success.

How Concentration of Force is your primary weapon to achieve massive success.

Finding the One Thing that will become a catalyst to speed through your Success Path.

Using a Content Grid to ensure your show isbalanced and fresh every day.

The best content sources that complement your brand, and how to use them effectively.

How to turn ordinary topics into amazing entertainment using the TESOP method.

The absolute most valuable source of material, and why you’re probably not using it the right way.

How to create overflowing Buckets of Content by turning topics into stories and stories into entertainment.

The principle of mining topics for multiple stories by focusing on emotional content.

The art of hijacking content to make sure you get credit for everything you do.

8 lessons that will teach you:

How to know how long you should talk, and when your breaks should expand.

The most powerful weapon you have should be your #1 tool. Spoiler alert: It’s your voice.

Four ways to inject content additives in every break to get more attention and attract listeners to your Personality Brand.

Tracy’s easy-to-apply concept of ize-ing that will change how the audience hears you.

Why performing on the air is not about you…yet, it’s all about you.

How to overcomer the biggest problem in personality radio everywhere: the out-of-control virus called IMEWEUS.

Learn to make powerful statements that resonate and cause listeners to react emotionally.

Making your show more memorable by Branding Content to be share-able.

How to encourage active listening by crafting breaks your audience can play along with.

12 lessons that will teach you:

The 7 most powerful words in radio identified, introduced and explained.

The 5 steps of telling a story, and how Story Anatomy will transform your show.

The power of the Hook to capture attention immediately.

How to craft an opening line that holds the audience so they just can’t tune out.

Setting up a story with a personal observation that doesn’t come off as self-absorbed.

When and how to introduce key elements to lead the audience deeper into a break.

The simple tactic that makes the audience feel they’re in the story with you.

How to present and manage the essential parts of every story: Friction and conflict.

Find out how to master the most difficult phase of storytelling: The Dress Up.

Avoiding the two things that kill a story and cause the audience to tune out.

When to Turn Up the Volume on your story for greater impact.

The details that are important to add, and the details that kill your story and should be left out.

How to make the audience late to a meeting because they’re glued to the radio.

Methods to end a break and build momentum for the next segment.

How you can avoid the #1 mistake personalities make in telling stories.

The three P’s of Storytelling that will make you a can’t-stop-listening performer.

8 lessons that will teach you:

 

6 ways to increase your audience without depending on your station or a big budget.

The magic trick that could Double Your Ratings-and every personality can do it every day.

How to use promos to drive listening, enhance your character and build your brand.

The most effective method of marketing and promotion—and it’s nearly free.

An overview of using social media to build an audience beyond your core while adding to your fan base.

How to turn public appearancesand events into public promotions that add listening occasions.

Promotional tools every personality must have, even in you have to do it yourself.